When Francesca Castellano welcomes you to her eclectic atelier in the heart of London- you are actually stepping into a timeless space where haute couture is celebrated both for women and dogs.
Francesca Castellano in her atelier in London.
Minimal furniture, modernist aesthetics, sustainable fabrics- you cannot help but admire how flawless she manages to embody Italian classiness, her distinctive vision, and plenty of talent- everything is reflected in her “playground” studio and sketches.
“Luxury” Swarovski dress, VANITAS: A/W Collection
“Bring me out, Baby” Rain Hoodie Coat, Dogswear
Through her far-sighted “fashion”, Francescca Castellano pushed dogswear style towards luxury, innovation, and sustainability. A “promiscuous” dog’s world where dog clothes are dazzling.
All fashion designers take inspiration from their day-to-day life stories, and so did Francesca, when she decided to create a festive luxurious garment with Swarovski embellishments for Bella- the beloved Chihuahua of her friends; what came as a spontaneous thought to surprise her peers with a special gift on Christmas turned soon into a whole high-end canine collection. Her ultra-futuristic vision made her one of the first in the competitive fashion industry to re-design & revolutionize the dogswear style through the touch of luxury.
As well, high-end fashion goes hand-in-hand with sustainability, and therefore, the entire dogswear fashion line is made from deadstocks and leftovers from womenswear collection.
The many different mixed breed dogs type of silhouettes extend the entire bespoke tailoring process to almost two weeks- a time frame much needed in order to obtain an oustanding premium product.
Making adjustments until the customers are pleased with the design, fabrics, and extra details of their dog's bespoke garment is part of Castellano’s brand philosophy.
With exquisite garments including contemporary dog hoodies, cute dog bandanas, fancy dog jumpers and much more meteoric dog accessories, Francesca Castellano steals the show when it comes to canine couture worldwide, an avant-garde designer who rewrites the story of dogswear fashion, turning it into a matter of luxury.
And if you know Italian, you may want to read the blog post of DFB Magazine featuring Francesca Castellano Couture brand in the mother tongue of the young designer.